3rd June 2010. And whilst we are talking about road safety. Recently as a passenger in a fit of boredom I counted the signs associated with the control of about a 40 kilometer section of a Sydney ring road. Including all the clearway and do not park signs on about every telegraph pole – there were over 2000 signs and their respective poles, screws and supports. Now between looking at the signs, checking watches to avoid multiple school zones, keeping an eye out for speed radar in case of inadvertent overspeed, and being distracted by multiple advertising banners – massive case of sensory overload, the driver is expected to maintain control of the vehicle .
‘Advertising is about making whole lies out of half truths’